How do you Market your Food Business
What are promotional products?
Promotional products are efficient tools to market your products and services. You might hear promo products referred to as "SWAG" when people are handing out shirts or other items people can take with them. The important part about this is that you include a useful item that has your business info on it, that people will take with them.
Promotional products include mugs, logos, t-shirts, pens, key chains, etc. Most of them can be used everyday. Thus, the more people use it, the more chance of getting some exposure to your business. How is this applicable to a food truck? Find out about events in the community that need sponsors, such as parades or festivals. Then, take some promotional product with you that people will want to keep. This will let you get your business name in the hands of prospective customers.
Promotional Products give your business cutting edge. They extend your business facility without doing too much effort. In fact, they do the marketing for you. The more they use or show your promotional products to the public, the more your business creates dramatic results.
The best way to ensure giving out swag is effective is to give out good stuff. Sounds simple right? Everyone has ink pens and keychains. Think about the event, location, time of year and let that guide your creative juices. One idea may be to hand out a travel mug and tell people that they can get a free drink in that mug if they purchase a meal at your food truck. This is a nice spin on a classic promotion. Use these opportunities to really drive business and not just hand out a freebie. If you are getting started with a food truck click here to start by finding a truck or cart for sale.